AgentDepot → Aisle 01 · Marketing → utm-hygiene-agent
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UTM Hygiene Agent

Replaces a $45k Marketing Operations Coordinator by auditing and standardizing UTM parameters across all campaigns.

The Problem

SMB marketers waste hours manually checking UTM parameters across email, social, and ad campaigns—leading to inconsistent tracking, broken attribution, and unreliable ROI reports. Without a dedicated ops person, campaigns ship with malformed UTMs, making it impossible to know which channels actually drive revenue.

The Outcome

The agent crawls your active campaigns (email, ads, social links), validates UTM syntax against your naming convention, flags mismatches, auto-corrects common errors, and builds a live dashboard showing campaign health and attribution accuracy. It sends weekly hygiene reports and alerts when new campaigns launch with broken tracking.

Day in the Life
1.
Mon 9am: Scans all active HubSpot campaigns and Google Ads for UTM parameters → flags 12 malformed URLs → auto-generates corrected versions
2.
Wed 2pm: Receives new email campaign from team → validates UTMs before send → blocks launch if parameters don't match company standard
3.
Fri 4pm: Compiles weekly dashboard showing UTM compliance rate (94%), top tracking gaps, and revenue attribution by source → emails summary to CMO
Deploy Specs
Runtime
python
Pattern
native-agent
Tier
medium
Setup Time
hours
Integrations
via Composiomanual setup
✓HubSpot✓Google Ads✓Google Analytics✓Mailchimp✓Facebook Ads
GitHub Source
Repository
Stars
0
License
MIT
Last Commit
Replace
Marketing Operations Coordinator
$45,000/yr
AgentDepot · Solo plan
$99/month
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Also Replaces
×Ruler Analytics $99/mo
×Segment $120/mo
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